“Benchmarking” is something we do every day of our lives because benchmarking is about making comparisons. So, when we make choices or select a product, service (or anything else), we are doing so after comparing one product or service with another. It may be something rather trivial like the type of bread we chose for our sandwich for today’s lunch, or something major like the hospital we chose to perform a surgical procedure. So, we use comparisons to help us make good decision – that’s the purpose of benchmarking.
When carrying out benchmarking we, essentially, develop our criteria, look at (or sample) the options and then make a choice - that’s the process of benchmarking.
A “Benchmark” (as opposed to benchmarking) is a standard, something to aspire to and, again, something we use in our daily life: we may have a benchmark weight that we are dieting to achieve; a benchmark time we are attempting to match in our daily jog; a benchmark blood pressure or cholesterol level that we need to achieve to remain in good health.
It is very much the same at an organisational level where the process of “Benchmarking’ is described by David T Kearns Chairman, Xerox Corp (1982 – 1990) as: “the continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders;” the purpose of benchmarking at a business level is improvement. The “toughest competitors or recognised industry leaders” are known as “the Benchmarks.”
During this two-day course you will be able to explore all aspects of Benchmarking to enable you to select the best approach or approaches for your organisation – those that offer you the best opportunity to improve business performance. In addition, you will also learn how to follow the universally accepted process for Benchmarking with a partner.
Who Should Attend
Directors, senior managers and business improvement professionals from all sectors who wish to learn world class benchmarking approaches from others.
Benefits of Attending
- Define, describe and understand the different types of benchmarking and explain the advantages and challenges of each type
- Identify potential benchmarking opportunities
- Prioritise improvement opportunities and set performance expectations
- Monitor company performance and manage change
- Gain perspective about business performance when compared to other companies
Continuing Professional Development (CPD)
Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
Alan Power left Lloyds TSB after 32 years
to set up his own consultancy business,
MPOWER (UK) Ltd., which provides
services to support organisational
Upon completion of this training course, participants will earn a digital badge.
Earners of the Benchmarking badge are able to identify improvement opportunities and create a competitive environment to improve business performance. They are able to prioritise improvement opportunities and set performance expectations as well as monitor company performance and manage change.
Collecting benchmark data, analysing data, analysing performance gaps, conducting reviews, implementing KPIs, identify critical success factors, strategic benchmarking.
- Attend and participate in the 2 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
- Successful completion of the course assessment
Kempinski Hotel, Mall of the Emirates
Kempinski Hotel, Mall of the Emirates
Mall of the Emirates Dubai
Sheikh Zayed Road, Al Barsha
Dubai, United Arab Emirates
Telephone: +971 4 341 0000
Fax: +971 4 341 2327
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
Pricing excludes 5% VAT, which will be charged where applicable