The landscape for Corporate Communication is changing fast. We live in an increasingly globalised world. The social media revolution continues to accelerate. Every day, millions of consumers influence many millions more at just the touch of a button. All of these things bring new threats – and opportunities – to an organisation's brand and reputation. The role of Corporate Communicators has never been more important.
Who Should Attend
This is an intermediate/advanced course designed for executives, senior managers and middle managers interested in improving the way their organisation communicates, both internally and externally.
It will appeal to communications professionals and practitioners currently working in a Corporate Communications department and who want to improve their contribution to the success of the business, or to those tasked with setting up a new Communications function.
Equally this course would benefit professionals in other disciplines, including HR, PR, CSR and Marketing, who recognise the role of Corporate Communications in engaging with customers, employees and the wider community.
Benefits of Attending
- Set up an effective Corporate Communications function (including internal communications, media relations and external communications), to ensure it adds value to your organisation
- Identify, map and meet your stakeholders’ needs for Corporate Communications
- Conduct a Communications Audit to capture current capabilities and future needs
- Develop a Corporate Communications Strategy and Plan for your organisation, which aligns to business fundamentals, captures stakeholder needs and optimises the channels available to you
- Manage difficult messages, including during times of organisational or industry change, crisis and reputation management, and handling customer complaints
- Act as a Strategic Communications Business Partner, by understanding your role as trusted advisor, the importance of personal influence, and the relationship between internal communications, employee engagement and customer satisfaction.
Continuing Professional Development (CPD)
Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.
Paula Coniglio is an experienced quality management, strategic communications and employee engagement specialist. She is a seasoned practitioner and trainer with more than twenty years' experience of operating in complex, global environments.
Upon completion of this training course, participants will earn a digital badge.
Earners of the Certificate in Corporate Communications badge are able to implement expert corporate communications strategies, tools and techniques to protect and enhance an organisationâ€™s brand and reputation. They are able to manage diï¬ƒcult messages, including during times of organisational or industry change, crisis and reputation management, and handling customer complaints.
Personal influence, internal communications, employee engagement, customer satisfaction, mapping stakeholder needs, communications audit
- Attend and participate in the 5 full days of training course duration, led by the designated training expert, with less than 2 hours of noted absence.
Dusit Thani Hotel
Dusit Thani Hotel
Dusit Thani Hotel
133 Sheikh Zayed Road
Dubai, United Arab Emirates
Telephone: +971 4 343 3333
Fax: +971 4 407 2517
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete an assessment, will receive an Informa Certificate of Completion and a digital Certificate of Continuing Professional Development (CPD UK).
Pricing excludes 5% VAT, which will be charged where applicable