Being prepared can save your organisations’ reputation.
Accidents with airliners and cruise liners are often considered a crisis. However, most of us work in varied industries and sometimes overlook the type and extent of crises that could face us.
This course focuses on preventing and/or minimising reputational damage caused from a crisis by providing you with a complete understanding of the levels of crises, the potential damage to the organisation, and how to develop a crisis communication action plan, with all the templates provided.
You will have the opportunity to participate in a number of workshops, view DVDs, review case studies and start completing your crisis communication action plan for your organisation.
After attending this course, you will have the knowledge to structure your communication crisis nerve centre and set it up. You will be able to identify all the front-liners in your organisation and brief them on how to effectively play their role.
This course will also provide you with the know-how on developing different levels of messaging to send out over a variety of channels, for the duration of a crisis, as well as an understanding of how to do a post-crisis review. Subsequent communication that may be needed to reduce or restore reputational damage will also be provided.
Who Should Attend
- This course is aimed at all industries and is a MUST-ATTEND for all in communications – Corporate communication directors, communication managers and all communication team members
- It would also be beneficial for the Human Resource Managers and Directors to attend this programme to understand what is addressed during a crisis and the role that HR is required to play by providing relevant and immediate information on employees that may be affected
- Crises sometimes affect the premises, or the various locations that an organisation is situated in. For this reason it is beneficial for the key members of the security team to attend the course to understand the type of information required for communication – Heads and Managers of security teams.
Benefits of Attending
- Increase your knowledge and develop your skills to anticipate, prepare, analyse, manage and respond to a crisis
- Develop a crisis communication plan, with appropriate messaging for the relevant time during the crisis
- Determine the requirements of, and set up a crisis communication nerve centre
- Identify a crisis team and determine their roles and responsibilities
- Identify stakeholders and establish a matrix
- Be able to review post-crises communication and determine an effective way forward
Janine launched her own company in 2000, focused on a variety of industries in South Africa, the Middle East and Europe.
Rothwell & Associates (Pty) Ltd has developed and facilitated the imlplementation of business and functional strategies including global marketing strategies, communication strategies, crisis management strategies, sustainable development strategies, supply chain strategies, social responsibility strategies, and HR and change management strategies.
Her work includes strategic analysis and research and management at executive levels in the roles of Corporate Communication Manager, Group Technical Communication Manager, Strategic Communication Manager and Global Marketing Manager.
Her clients have included global mining and industrial companies, global property developers, a national power generator, a United Nations Industrial Development organisation and the global General Electrical Corporation.
Prior to this, Janine was Public Relations and Global Marketing Manager for Boart Longyear, a manufacturer of diamond products for the mining, construction and dimension stone industries, and a subsidiary of Anglo American.
She established and built up a successful marketing division, responsible for, amongst others, marketing strategy; market surveys; brand management, sales force management; CRM, global product launches, distribution, education and support; and customer satisfaction surveys and corrective action plans.
Her enthusiasm for her fields of interest has made her a popular trainer over a span of 13 years in the Middle East, Europe and South Africa. Janine's training includes global marketing, public relations, internal customer relations, business strategy, communication strategy, crisis management and communication, events management, and corporate social responsibility.
She completed an MBA at the Henley Business School, UK; rated no. 2 in the UK and no. 8 in Europe. Her dissertations was on "Creating a high performance workplace in an industrial manufacturing environment", and her elective paper was based on international strategies.
Sheikh Zayed Road
Dubai, United Arab Emirates
Telephone: +971 4 444 7444
Fax: +971 4 444 7445
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and pass the assessment will receive a Certificate of Completion.
Pricing excludes 5% VAT, which will be charged where applicable