Annual Marketing Planning is central to the business planning process and thus is crucially important to all senior management. All organisations need to examine their markets more intensively and understand their customers and the competition. They need to be able to discern what are the major challenges they face and to have a clear plan of what is the best strategy required to meet those challenges. They need to set and measure the correct goals to achieve the best business results. They need to know how to use their brands most effectively and implement plans efficiently, using all available channels.
This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realise the importance of marketing in getting the organisation to understand and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans.
Who Should Attend
As Marketing Planning is central to the business planning process this course is suitable for all senior management, not just those involved in marketing and sales.
In fact, Marketing Planning is too important to be left to the marketing department, and the strategic planning, product development, finance, sales and manufacturing/operations management should be involved.
This course is also aimed at anyone responsible for managing Marketing Planning with their teams.
Benefits of Attending
- Challenge your current thinking and approach to Marketing Planning
- Apply fresh thinking to reflect the benefits of Marketing Planning on the whole business
- Extend your range of planning tools and techniques, and come away with ideas that will help achieve your corporate performance goals
- Apply disciplined solutions to key marketing challenges and identify opportunities
- Develop fully evaluated marketing strategy proposals that are supported with a clear investment appraisal/business case
- Grow your business by reacting to market changes, threats and opportunities
- Increase profitability and market share
Graham Hollins runs his own training consultancy. He has gained over 20 years of commercial experience, developed within several blue chip companies, including Unilever, L’Oreal, Reckitt and GlaxoSmithKline. He has also worked for an agency in marketing communications. Graham has further built his skills as a consultant working for a range of clients. Having worked extensively in the UK and Australia, Graham has also worked in France, Italy and SE Asia.
ibis One Central Hotel
ibis One Central Hotel
Dubai One Central welcomes you in the heart of Dubai's financial and commercial districts for both business trips and leisure. Our fine hotel offers an easy access to Dubai International Convention and Exhibition Centre and is close to the very central World Trade Centre metro station. Chill out at the gym after a beautiful day and get a good night sleep in one of our sweet beds by ibis while staying connected with the free WiFi in our 588 modern guest rooms.
Stop worrying and relax, parking is available, you can also take our complimentary shuttle to malls & beaches. Enjoy shopping in the famous Dubai Mall a few minutes away from the hotel. If you are fascinated by both ancient and modern attractions, Dubai is the place to be. Visit the oldest building of the city, Al Fahidi Fort and discover the Dubai ancestral traditions, schuss down Dubai famous indoor ski slopes at Ski Dubai Mall of the Emirates and finally go on an organised desert safari.
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and pass the course examination will receive an Informa Certificate of Completion.
Pricing excludes 5% VAT, where applicable