Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
Who Should Attend
This exam preparation course is ideal for people who wish to refresh their memory on sound theory and prepare for the exam to gain the Certified Brand Manager credential.
This brand management certification course in Dubai is designed for brand managers and those responsible for creating and strengthening a company's brands. In addition, it is useful for people who interact with brand managers, and those who are responsible for marketing products and services.
- Brand managers and those responsible for managing the function
- Marketing managers
- Product managers, product marketing managers and others leveraging their brand when marketing products
- Business managers and others wanting to become more knowledgeable about the role of their brand
Benefits of Attending
- Increase your effectiveness as a brand manager and receive the industry certification, "Certified Brand Manager" from AIPMM
- Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
- Position your brand to make it relevant, distinct and engaging for your target customers
The Association of International Product Marketing and Management (AIPMM)
AIPMM is the world’s largest professional organisation of product managers, brand managers, product marketing managers and other individuals who manage the entire product life-cycle throughout any industry.
AIPMM currently has over 8,000 members globally.
Paula Gray, is a trained social scientist and the Director of Research & Knowledge Development for the worldwide certifying body for product and brand professionals, the Association of International Product Marketing & Management (AIPMM). As one of the original co-founders of the AIPMM she has over 20 years of experience helping product, marketing and branding professionals deliver world-class goods and services.
With undergraduate and graduate degrees spanning multiple social science disciplines she brings an expertise unique and highly sought-after in the international business world. Her anthropology background allows her to share insight on how goods and services fit within the micro and macro cultural framework. Her psychology background sheds light on what moves and drives purchase and adoption decisions both on an individual and global scale. Her sociology background puts goods and services within the ever-present social context.
Her consulting and teaching practice has benefited successful organizations around the globe. From financial service firms in South Africa, telecommunication firms in Singapore, manufacturing firms in Italy to software firms in the USA here reach is wide and diverse.
Leland (Lee) D. Shaeffer
Lee helps companies improve their marketing, product management and overall product lifecycle management practices. His expertise includes strategic business and product planning, product design, product management and marketing.
As part of his practice, he has instructed numerous executive courses and workshops in the USA, Middle East, Europe and Asia, and he has often spoken at national and international conferences. In addition, Lee has published many ar ticles on product development and marketing, and he was a contributing author for “The PDMA Toolbook For New Product Development 3.”
Lee has held senior positions in marketing, business development, product management and engineering at companies including App le Computer, Unisys and Imagery/Eastman Kodak. He was also a consultant at McKinsey & Company, where he specialised in product and market strategy.
Lee is on the advisory board of the Association of International Product Marketing and Management (AIPMM) and is a Vice Chairman Emeritus of the Product Development and Management Association (PDMA). A recipient of AIPMM’s “Trainer of the Year” award, he holds a BS in electrical engineering from the Massachusetts Institute of Technology and an MBA from Stanford University.
Sheikh Zayed Road
Dubai, United Arab Emirates
Telephone: +971 4 444 7444
Fax: +971 4 444 7445
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
Pricing excludes 5% VAT, which will be charged where applicable